Our Model
We are first and foremost, cultivators of community.
We strive to create intentional spaces where people from different paths converge around a shared conviction in good food that is good for us and our planet. We bring together the rural farmer, the city shopper, the suburban family, the young entrepreneur, all to connect with and learn from each other. These connections, in turn, strengthen our regional food system and local economy.
The markets we run are more than just a place to shop, they are social hubs, often the heart and soul of their neighborhoods. We strive to run markets that are both carefully curated and sustainable, where farmers & food artisans come together with shoppers around a common goal. We believe your local farmer's market should not only be the place you buy local fruit and vegetables, but also where you come to show off your new baby, your new dog, your new hat.
Our Markets
Bronxville Farmer's Market
Bronxville, NY
This market on the edge of town offers little in the way of greenery or views as it is in a generic parking lot. But what it lacks in physical beauty, it makes up in vibe and ambiance. The shoppers LOVE their hometown market and it shows. They come early and stay late and their market bags are always full.
Chappaqua Farmer's Market
Chappaqua, NY
The historic train station parking lot is the setting for this intimate market within walking distance of downtown Chappaqua. The 30-plus vendors are lined up in a semi-circle under a canopy of shade trees. In the center of the promenade is a large grassy center where kids get creative every week with all sorts of activities.
Hastings Farmer’s Market
Hastings-on-Hudson, NY
This is the oldest mare in our market stable, and the one that really started it all. Started in 1998, it has grown in leaps and bounds over the years. The Market is run by a close committee of local volunteers and reflects the ecclectic vibe of this gem of a Rivertown.
Irvington Farmer’s Market
Irvington, NY
Whether you need to shop on a Sunday because of religious observances, work obligations, or kids’ schedules, Irvington offers an alternative to nearby Saturday markets. Organic produce from Columbia and Westchester counties, artisanal tea blends, and wood-fired Neopolitan pizza are a few of the delectable treats you’ll find at this Market.
NYBG Farmer’s Market
Bronx, NY
It's hard to imagine a more perfect setting for a farmer's market than the NYBG, a true urban oasis in the heart of the Bronx. This market is held every Wednesday (free admission day) from 10 a.m. to 3 p.m. Because it caters to tourists and locals alike, this market offers up a slightly different group of vendors that our other markets, with an emphasis on prepared foods made-to-order. But you can still find artisanal breads, organic greens and a bounty of berries.
Pelham Market
Pelham, NY
The newest market in our stable, the Pelham Market was started by Pelham volunteers Jane Sweeney and Amy Cole during the COVID pandemic. Convinced their town deserved its own market, they put together a group of 10-12 vendors. They turned to Morning Glory Markets in Spring 2022, asking us to take the reins. Since then, we’ve more than doubled the size of this sweet Sunday market. Nestled adjacent to a shady pocket park in the center of the Village, the market offers everything from organic produce to Hudson Valley cheeses to local sangria. Come and check us out, we’re easy like Sunday morning!
Our Work
market design
Thinking of setting up a market in your community? Morning Glory Markets will make it happen, from helping to choose the right site to hand-picking and vetting vendors, to building a loyal shopper community.
market operations
Our team will literally take care of everything from soup to nuts. We will manage the behind-the-scenes systems that make a Market happen and handle on-site management, from unfurling the tents (and making sure they don't blow away!) to fee collection.
consultancy
Interested in a pop-up Market? Trying to figure out what kind of food event is right for you location? Need help with reaching the right audiences? Reach out and we can custom design a consulting project that is right for you.
Our Team
Pascale Le Draoulec, Founder
Pascale Le Draoulec is the founder of Morning Glory Markets. She operates markets in the communities of Hastings, Irvington, Chappaqua, Bronxville and New Rochelle. She also operates a market inside the gates of the New York Botanical Garden in the Bronx. Before running markets, Ms. Le Draoulec was a newspaper reporter for 18 years. She spent most of those years, writing about food and from 2001 to 2007, she was the lead restaurant critic at the New York Daily News where she won a James Beard award for her frank reviews.
She is the author of “American Pie: Slices of Life and Pie from America’s Back Roads” (HarperCollins, 2002) which chronicles her cross-country roadtrip in an old Volvo 240 named “Betty” in search of her American roots and people who still make pie from scratch.
A first-generation American, Le Draoulec was raised in California, in a decidedly French household obsessed with all things “food.” A hard-driving rain always meant foraging for plump snails in the backyard, purging them in a bucket of salt overnight in preparation for escargots a l’ai et au persil.
Ms. Le Draoulec learned to cook (and to make goat cheese and pluck a chicken) while living on a dilapidated dairy farm near Normandy in her 20s. Markets are her happy place.
Rebecca Gómez, Morning Glory Assistant and on-site manager
Rebecca Gómez enjoyed working local farmers markets as a vendor for many years while her children were young. She’s been working “on the other side of the table,” as a market manager, for several years. A graduate of Cornell University, Rebecca began her career in children’s book publishing, working as an editor at Bantam Doubleday Dell and Scholastic. She is the author of over 50 books for children, including the Boo La La series.
Rebecca and her family have lived in New Rochelle for over twenty years. She and her husband, Nelson, are the proud parents four sons, and Rebecca is active in many local volunteer organizations including Hearts and Homes for Refugees.
Fernanda Franco, design & social media
Fernanda Franco is fine artist/designer born in Mexico City. Fernanda attended Pratt Institute from which she received a Masters in Communication Design, she has worked as a senior graphic designer for MoMa, the Whitney Museum, JPMorgan Private Bank as well as several design studios in Manhattan. Inspired by her love of mercados and Mexican food, she has collaborated with various chefs and restaurateurs on branding and cook book projects. She is currently the Creative Director of fernandafranco artwork & prints and lives in the Lower Hudson Valley with wine author and James Beard awardee, founder of the New York Wine Studio and her 8 year old daughter Lucia.